Prof. Dr. Thomas Aichner currently serves as the Scientific Director of South Tyrol Business School. Before taking on this position, he spent three years as Assistant Professor at Alfaisal University in Riyadh, and two years as Associate Professor at John Cabot University in Rome. He holds a joint PhD in Management Engineering from the University of Padova and a Dr. rer. pol. in Business Administration with a focus on Marketing from Berlin’s ESCP Business School, with the special mention of Doctor Europaeus. His research is primarily focused on country of origin, mass customization, digital management, and artificial intelligence.